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Iain M Norman's avatar

I think this partly comes from how digital teams grow. Lot's of places start off with no team and end up acquiring a company that's mostly digital team, or they build up their own.

But no one really get's on in business nowadays without some digital support, so those companies without their own teams develop a client service relationship with an external people, either service providers or eager to please one-man-band contractors.

Then that reactive client/service relationship gets passed down to the new team?

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